Erica Hawkins


Coordinating and managing video production from creative brainstorming to finished product.

Patreon at SXSW

As part of an overall content capture strategy for SXSW 2019, I coordinated, creative directed, managed, and produced more than 90 videos for Patreon.

From initial content plan to reviewing final files, I worked with a film crew, graphic team, and media team to ensure that Patreon’s creative vision came to life on video. This included conducting more than 10 on camera interviews, making the call on which b-roll and live shows should be captured during the three day event, and working with editors ensure final files met our brand guidelines and standards.

The final videos show off Patreon’s presence at SXSW, while giving viewers a sneak peek of the live showcases, panels, and artists that made the creative event possible.